|
Public Relations & Press Releases
Have something to say? If you're a small business owner, corporation or an organization, chances are you do. But how do you effectively communicate it? And with media outlets getting hundreds of pitches and press releases each day, how do you cut through the clutter to make yours stand out?
It must be presented in the most relevant, newsworthy manner possible.
Matt Wilson has crafted numerous initiatives and press releases over his public relations agency and freelance writing careers, generating news for clients in specifically-targeted industry pubs, consumer magazines and daily newspapers, as well as network TV affiliates in numerous markets. Examples:
CareerBuilder.com's corporate blog, The Hiring Site, averages around 250 page views per day. Crafting an entry on tips for hiring the best sales person in a market flooded with candidates, Matt leveraged the popularity of NBC's TV show The Office to make the post more engaging, and pitched it to multiple media outlets including human resources trade publication blogs and USA Today's Web site. The results? Widespread coverage in industry and mainstream outlets and more than 9,000 page views--making it the most popular interactive blog post ever.
 
As an Atlanta freelance writer, Matt Wilson offers a full array of writing services to meet all of your marketing communications needs. His broad range of experience includes feature-based writing, Search Engine Optimized Web content, editing, newsletters, public relations, and more in numerous consumer-related and business-to-business industries.
|